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Copy and Content Producer

Job Title: Copy and Content Producer
Location: Bolton
Salary: Up to £30,000 for the right candidate

If you really want to make your mark in a rapidly growing business that is committed to improving the lives of children and young people, we have the role for you!

We’re looking for a Copy and Content Producer to join our team in Bolton. Someone who has a passion for the written word, a strong creative flair and an eye for detail with outstanding on and off-page SEO skills would be perfect for this role.

About the Group

The National Fostering Agency (NFA) Group is the largest independent providers of high-quality foster care, special needs education and residential care. Our vision is to build incredible futures by empowering vulnerable young people in the UK to be happy and to make their way in the world. Every day we improve the lives of thousands of young people, their families and communities through a relentless focus on caring and learning. 


About the role

The Copy and Content Producer will be responsible for the creation and editing of engaging, unique, multichannel copy and visual content. The successful candidate will think outside of the box and be a passionate communicator.

Reporting into the Group Digital Marketing Manager you will be accountable for raising brand awareness and driving our digital footprint - from link building through to outreach and PR - for the NFA Group’s portfolio of fostering brands and supporting our education and residential care division where required.


Who we are looking for

We are looking for someone with a passion for writing and previous experience in a similar role. The ideal candidate will have knowledge and experience of using Wordpress, SEM Rush, Hootsuite, Hotjar and Campaign monitor.

It is essential you have excellent communication, organisational and interpersonal skills, as the successful candidate will be supporting local recruitment teams to drive local engagement by using a variety of channels. You will have a desire to produce high volumes of engaging copy to inspire our readers.



Key Accountabilities

  • Establish and develop ­­relationships with key departments, influencers, third party suppliers and target audiences
  • Interpret creative direction and adapt points from creative briefs into persuasive content
  • Edit your own and others' writing
  • Assist in the creation of engaging content for videos and provide other digital content
  • Sustain the Group’s technical knowledge on the products it uses to ensure updates, new features and ideas can be incorporated quickly and effectively.
  • Ensure brand consistency in messages by working with various company stakeholders across our Fostering, Education and Residential Divisions.
  • Keep up to date with any digital trends, influencers and competitor activities


Essential Criteria

  • Previous experience and a proven track record in a similar role
  • Ability to repurpose content for multichannel distribution
  • Previous experience of carrying out PR activities in order to drive traffic
  • Excellent on/offsite SEO, brand building and outreach skills
  • Excellent communication, organisational and interpersonal skills



Personal Qualities


  • Great writing empathy
  • Thinks outside the box and be a passionate communicator
  • Proactive attitude to story telling
  • Attention to detail
  • Self-motivated, great presentation and inter personal skills
  • Creative problem-solving skills
  • A willingness to share knowledge and train local teams in respect of good copywriting and use of story-telling
  • Team player


Why work for us

  • Private health care
  • Dental Cover
  • Holidays starting at 25 days per annum
  • Extensive training suite
  • Career development across the Group
  • Professional support network
  • Pension



We are committed to safeguarding and promoting the welfare of children and young people and we expect all employees to share this commitment and undertake appropriate checks.


We are an Equal Opportunities Employer


Quick Information

Permanent - Full Time


up to £30,000 for the right candidate


Closing Date:

Supporting files:

Job Description
Policy Document

Apply online now!